All industrial know things have become routine - launches packed, supposedly bringing an income of 6 figures in US dollars within a few hours (if you ignore for a moment all the background work done for the launch), Aotorisfondrim agustin de anda with automated marketing systems that do for you most of the work and let you create constant communication with customers potential while you spend your entertainment, the possibility to build a relationship with many clients at the same time without you meet and talk to them personally and so on ...
1. People need to pay attention to emails that interest them and read them carefully. This condition refers to information agustin de anda from the consumption habits through emails to potential customers. The assumption is paying close attention to miles interesting, this is a given society, the online marketer "exploits" in his favor.
2. Effective marketing requires to establish a long lasting relationship with your mailing list. This condition refers to one of the main duties of the online marketer S"mnzl "information consumption habits of potential customers. In addition, this condition holds premise that a potential customer agustin de anda will buy from you after the first exposure to you and to the product / your service, but needs time to S"ibshil "make the purchase (give you confidence, will see you as an authority, believe in your product and make a decision that the money worth the investment).
As long as the above two things are (potential client continues to read carefully and over time the emails that come to him, and successful retailer during this time to establish a relationship "intimate" with the prospect), this form of marketing will yield fruit.
But the last two years, things began to change, and who was found deep in the online marketing industry is beginning to feel it. "System" is losing its effectiveness and stops working well, as she worked two years ago (although Israel "mailing lists for marketing Rush" began much later than the rest of the world).
One of the changes that are happening in recent times, does not allow for marketing agustin de anda mailing lists known to exist configured and requires all marketers to think well, some more time "left" them. The change agustin de anda I'm talking about is a change in consumption habits, information, S"hashmim agustin de anda "are central to this change, Facebook, Twitter and smartphones Hmtmmskim all this.
- Today more and more people are practicing (which would also prefer) to read short texts that can be read in a few seconds, over taking the time to dive into the fascinating and intriguing texts, as in the past. The expectation of pleasure from reading text or quality article, is disappearing in the younger generations. Let us remember that the leg = comfort. And what's convenient for always preferable to what is outside habit and out of the comfort zone.
- Today people get used to process a large number of different messages in a short time (about the same as running with eyes on facebook statuses list), as the least important messages will be filtered and more important will be allocated an additional 10 seconds of focus. It has become a new habit of consuming information, and this is what creates the expectation to get the type of normal brain to process information. What does not match the expectation - falls filtering.
- Today, when encountering a long text, the chance of remaining on his reading, is many times larger than a few years. This means that despite the entrance of the Internet to every home and every budget, with long texts time increasingly losing audience.
- Has become a personal email box from "official" important messages, L"fh spam "Amos. Common sense for the average person to his personal agustin de anda email box today, it is - a flood of emails that many of them "not important" Not interested "really. This fact has developed new ways of managing and treating them miles (explain in the next section).
- It has become the norm to ignore and belittle the message came to you personally by e-mail (even if it came from someone close). Ignoring mile and I left after that (without ever reach) "has become a habit of becoming agustin de anda accepted and is fixed by the day.
- The amount of relationships a person can hold mentally, is limited. And now everyone is trying to reach you online "relationship" and fighting for its place in your heart. agustin de anda In the past (and even today, of course), the war was in advertising for the attention of the customer - you would have to do publicity would stand out over the rest and will be engraved in the subconscious of the person, a creature that could be indifferent to load the advertising that surrounds it ("advertising blindness"). Only the best advertising manages to grab his attention. Today the same email marketing calls - a war for the right to build a "relationship" with indifference key prospect these numerous attempts S"tokfim it. "
It is important to understand that these changes are happening on the periphery and not altogether at 100% of the time and with 100% of the people. agustin de anda But these margins gradually approaching the center. With each passing day the situation I described's getting daily reality for more and more people.
Those born in the 90s just in time to some "brew" the old information consumption habits online. They were probably the last generation so far he could catch the era when social networks were based on blogs (orange, Israblog, etc.), and start a blog and raise its quality content, track and read blogs of friends who write a lot, respond agustin de anda to them and to conduct in-depth discussions, was a trend accepted and gave ton particular nature of consumption and the creation of online agustin de anda information.
Those born in the 2000s unfortunately forced to transfer most of their activity up not so constructed and not so encouraging "work" with content. For consumption, analysis and content creation (independently or in response to discussions), these habits completely different than the habits of the previous generation.
By the way, a similar change occurs not only in the daily internet, but also in academia. It used to write about life issues and humanities through from
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